[extropy-chat] Scientific standards of evidence
Max More
max at maxmore.com
Wed Nov 5 17:21:01 UTC 2003
Chris -- given your comments, you'll find the following two papers very
interesting. Here are my reviews of them. If you go to the URLs, you'll
find links to other relevant material.
I, too, am concerned about the integrity of the scientific process as it
currently exists. Doing something about it is just about my top priority
for ExI, if we had the resources.
Max
Management Science: What Does it Have to do with Management or Science?
Marketing Bulletin by J. Scott Armstrong
http://www.manyworlds.com/index.asp?from=CO&coid=CO10270312354673
Some people believe that personal experience is the gold standard of
knowledge. Dismissing theory in favor of intuition and experience can be a
fatal mistake because human cognition and perception are rife with errors,
biases, distortions, and limitations. At the same time, management theory
often fails to qualify as "management science", typically systematizing
wobbly assumptions into a superficially compelling form. Scott Armstrong
investigates what real management science can tell us about the usefulness
of formal planning, portfolio matrices for decision making, mission
statements, the pursuit of market share, preparing sales forecasts, survey
design, and predicting the outcome of a conflict situation.
Scientific management research uses objective, replicable procedures to
compare various approaches, method, or theories. Only by adhering to
standards of scientific rigor can management theory produce results worth
paying attention to. Armstrong shows that this research can and has
produced useful results but also that most management literature is
useless. More worrying is that the proportion of useful work is declining.
The useful results that are published are typically unseen, rejected, or
ignored. Armstrong does an excellent job of explaining the reasons for this
situation as well as suggesting ways to improve the communication of
important findings in management science.
After analyzing the shortcomings of the research methodology, publication,
and dissemination processes, Armstrong looks at the possibilities. He
recommends taking all research findings and putting them on the Internet,
subjecting them to continuing peer review and avoiding the distorting
dynamics of the journal process. In addition, he suggests creating
management science "impact sites" to focus on objectives that are relevant,
explicit, measurable, and challenging. Impact sites could be used to
compare universities and their departments in terms of the usefulness of
their research.
Armstrong provides specific and helpful recommendations to university
deans, reviewers, authors, and practitioners. The contribution of the
Internet could be powerfully augmented by using expert systems and
software. Expert systems can incorporate new procedures and software new
findings, making the default choice to stay current while preventing
knowledge leakage. Far-sighted companies might even contribute to the
process of improving management science by supporting nonprofits who work
on these projects. Armstrong has also should that nonprofits produce more
useful results but lack motivation to publish. By contrast, universities
have resources but are removed from real problems and businesses are near
the problem but usually lack the resources for doing the research.
Reaping Benefits from Management Research: Lessons from the Forecasting
Principles Project
by Ruth A. Pagell; J. Scott Armstrong
The Wharton School, University of Pennsylvania
http://www.manyworlds.com/index.asp?from=CO&coid=CO10270312354673
_______________________________________________________
Max More, Ph.D.
max at maxmore.com or more at extropy.org
http://www.maxmore.com
Strategic Philosopher
Chairman, Extropy Institute. http://www.extropy.org <more at extropy.org>
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