[extropy-chat] Youth Extension

[Reason]

On Thu, Jun 17, 2004 at 10:32:49AM -0700, Acy James Stapp wrote:

> Perhaps what is needed is a rebranding. Something like
> "Youth Extension" or "Youth Maintenance" instead of "Life
> Extension". Because people don't want to live longer, they
> want to be young longer.

I rebranded it as "healthy life extension" for my part. I don't think that's
catching on in the right quarters, though. Or any quarters, for that matter.
Oh well.

Kronos went with "optimal health" I think. "Rejuvenation" is also a term not
yet brand-associated into a bad meaning like "anti-aging." A few companies
are going with that, and "Rejuvenation Research" is the new Aubrey de
Grey-led relaunch of the Journal of Anti-Aging Medicine.

But I agree with the need for rebranding. See:

http://www.fightaging.org/archives/000058.php
http://www.fightaging.org/archives/000064.php

Any new term must do better to overcome the common initial bad impressions
than "life extension" does.

Reason
Founder, Longevity Meme