[extropy-chat] ExI profiled?

[BillK]

On 1/18/07, The Avantguardian wrote:
> I happened upon an interesting and potentially useful
> site:
>
> http://www.quantcast.com/extropy.org
>
> Unfortunately some of its statistics seem somewhat
> doubtful. Most notably that visitors to the ExI
> website are predominantly African American. If it is
> true, then move over NAACP, theres a new org in town.
> :) But if it is indeed true, how come there seem to be
> so few on the list?
>

Don't worry. It's not true.  :)
Most of their stats are rubbish at present.

They are a very new, small startup who want to create a new tool for
ad agencies. They have intially generated pretty random stats for
millions of sites. The idea is that site owners will be horrified at
the wrong stats published about their site and do the free signup to
get quantcast's tracking (sorry, 'analytical') javascript installed on
every page on their site.

The business plan of many startups these days seems to be - throw
something together, create a bit of noise, then get bought out by
Google and retire.  :)

BillK