[ExI] Worldwide reading habits (was: abandoning hope - the queuing experience)

Amara Graps amara at amara.com
Fri Nov 2 21:29:16 UTC 2007


Replying to: giovanni santost <santostasigio at yahoo.com>
Thu, 1 Nov 2007 10:40:14 -0700 (PDT)

Caveat: I'm passionate about books and reading. My second and third
teenage jobs were working in bookstores. In my 20s and 30s, until I moved
to Europe in 1998, I spent a few hours per week browsing in bookstores.
My personal ~1100 volume library fills half of an international shipping
container. Therefore I am sensitive to the reading habits of the people
in the places (and countries) where I have spent time and lived.

In a country as large as the US, you should know that there are strong
regional differences, and within those regions, more variations as well.
For example, the San Francisco Bay area, (my home for 14 years) has a
high density of readers and book stores, and within that area, Berkeley
probably has near the highest density of bookstores in the world. These
types of pockets of readers might look unusual compared to the rest of
the U.S. Also, we both know that education and high reading habits are
correlated.

Generally, the US is not a country of readers. While Italy, generally,
has more readers (normalized to the population) than the US, Italy is
not a country of readers compared to most of the other EU countries.
Italy's reading habits are more similar to Poland, Serbia, Slovakia,
Croatia.

SOME STATISTICS

---------------------------------------------------------

http://www.ipsos-na.com/news/pressrelease.cfm?id=3613

In the U.S.
Percentage polled who read 1 to 5 books in the last year: 30%
6 to 15 books: 23%
More than 15 books: 20%

---------------------------------------------------------

MEASURE OF READING HABITS IN EUROPE AND NORTH AMERICA

In the following UNESCO data,

Book Production
http://www.unece.org/stats/trends/ch11/11.12.xls

I added a column of the population between the ages of 25 and 64
from:

Population data
http://www.unece.org/stats/trends/ch1/1.1.xls

and divided the book production by the number of people who are likely
to be reading. No illiteracy rates have been factored in. This number
represents a rough measure of the reading habits of readers in that
country, reading material published in their own language. Some day in
the future I would like to further distinguish the reading material
in terms of social sciences, pure and applied sciences, and literature
and arts. And I didn't finish filling in (population values) for the
Commonwealth of Independent States.

Iceland is high because they are not only prolific book publishers and
readers, but their population is also tiny.

The last column is my Rough Measure Of 'Reading Habits' in that Country.

                       #published
                       book titles   Pop(25-64)  #Bks/Pop    (*1E3)
                                                 (25-64)    MEASURE
European Union:
      Austria        a       8 056    4 559 976   0.00177   1.76668
      Denmark               14 455    2 950 310   0.00490   4.89948
      Finland               13 173    2 874 152   0.00458   4.58326
      France                39 083   30 779 424   0.00127   1.26978
      Germany        a      71 515   46 445 344   0.00154   1.53977
      Greece         b       4 067    5 637 830   0.00072   0.72138
      Italy                 32 365   32 392 640   0.00100   0.99915 <--
      Portugal       b       8 331    5 499 773   0.00151   1.51479
      Spain                 59 174   21 984 963   0.00269   2.69157
      Sweden         c      12 547    4 705 984   0.00267   2.66618
      United Kingdom c     110 965   31 849 788   0.00348   3.48401
Other Western Europe:
      Cyprus                   931      288 507   0.00323   3.22696
      Iceland        c       1 796      143 120   0.01255  12.54889
      Malta          c         237      208 842   0.00113   1.13483
      Monaco         d          70       19 200   0.00365   3.64583
      Norway                 4 985    2 392 314   0.00208   2.08376
      Switzerland           18 273    4 035 791   0.00453   4.52774
      Turkey                 2 920   31 101 612   0.00009   0.09389
Central and Eastern Europe:
      Bulgaria               4 971    4 293 864   0.00116   1.15770
      Croatia                2 309    2 365 188   0.00098   0.97624
      Czech Republic        12 551    5 503 813   0.00228   2.28042
      Estonia                3 265      714 788   0.00457   4.56779
      Hungary               10 352    5 501 250   0.00188   1.88175
      Latvia                 2 178    1 248 150   0.00174   1.74498
      Lithuania              4 097    1 811 934   0.00226   2.26112
      Poland                19 192   20 131 961   0.00095   0.95331
      Romania                7 874   11 809 227   0.00067   0.66677
      Serbia and Monta       5 367    5 485 626   0.00098   0.97838
      Slovakia               3 153    2 814 102   0.00112   1.12043
      Slovenia               3 450    1 111 536   0.00310   3.10381
      The former Yugosl        733    1 039 543   0.00071   0.70512
Commonwealth of Independent States:
      Armenia                  516
      Azerbaijan     c         444
      Belarus        c       6 073
      Georgia                  697
      Kazakhstan             1 223
      Kyrgyzstan     c         420
      Republic of Moldo      1 166
      Russian Federata      36 237
      Tajikistan     b         150
      Ukraine                6 282
      Uzbekistan     a       1 003
North America:
      Canada                22 94117 126 127   0.00134   1.33953
      United States  a      68 175149 233 57   0.00046   0.45683  <--
Other member countries:
      Israel         c       1 969 2792404.8   0.00071   0.70513

a/ Data for 1996    c/ Data for 1998
b/ Data for 1997    d/ Data for 2000


---------------------------------------------------------


>The average newpaper in Italy, is at least at the level of the New York
>Times.

I don't agree. And how often does the average Italian reader read the
whole average Italian newspaper? From all of my time spent on trains and
buses and in public places, I've observed the average reader is reading
mostly the sports section.

>The average italian news stand has wonderful magazine about art,
>science, culture that people actually read.

Science?

Did I miss more than le Scienze? I hope that that I did. le Scienze
is a small extraction (mostly) of Scientific American with a too large
proportion of advertisements (lately, it seems like half).

The statistics in my tables above is reading material published in the
country's own language. I don't have statistics to give for reading
material published in other languages, but I can comment, with my
personal experience (anecdotes).

A train or airport periodical (magazine) shop in a random place in Italy
contains an order of magnitude less material in volume, range of
subjects and languages than a random periodical shop in Germany,
Switzerland, Sweden, the Netherlands (which is oddly not in UNESCO's
database),...

I always have a sense that I don't have any oxygen when I'm in an
Italian magazine stand, while I feel quite at home in a Switzerland
magazine stand. But then, remember, I'm skewed.


---------------------------------------------------------

OTHER USEFUL STATISTICS
Trends in Europe and North America

Researchers per Inhabitants
http://www.unece.org/stats/trends/ch3/3.11.xls

Total Expenditure on Education as a % of GDP
http://www.unece.org/stats/trends/ch3/3.9.xls


Expenditure on Research and Development, % of GDP
http://www.unece.org/stats/trends/ch3/3.12.xls
(I've seen more recent stats somewhere, Italy is below 1.0 now, Spain
surpassed Italy a few years ago)


Ciao,
Amara




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