[ExI] Changing the Subject Line
David Lubkin
extropy at unreasonable.com
Tue Nov 27 13:28:00 UTC 2007
Lee wrote:
>So it's a choice between being effective and being truthful.
>
>We all have to make our choices, I guess. Is it more important to
>generate a reply, or more important to state exactly what you
>believe the truth to be?
and he wrote earlier:
>An interesting question to me has always been "how effective in
>changing the world can one be by
>remaining purely in truth mode?".
According to my father, but not to my mother, my grandfather was
pathologically honest.
"Do you like this dress?" "No."
"Do you think she's pretty?" "Yes."
"Is she prettier than I am?" "Yes."
At some point, the truth, the whole truth, and nothing but the truth
is counter-productive.
Also, as we all know but I certainly forget, only a fraction of a
message is carried by the words per se. The above questions are about
meta-issues, like "Do you love me?" and to answer the question as
written is to answer "No, I don't."
Also, "propaganda", "marketing", and "spin" have pejorative
connotations. But your speech acts serve not just to convey
information but to evoke a response -- directions to the restaurant,
a job offer, changing someone's opinion.
Frank Luntz and George Lakoff are right -- the words used to describe
your and opposing positions can dramatically influence the outcome.
Cryonics is denigrated and ridiculed. Its opponents refer to
"cheating death" and depict you as selfish; Jay Leno makes jokes
about Ted Williams.
On the other hand is the brilliant analogy -- I forget whose it was:
An ambulance is a technology that takes a patient to a place with
better medical facilities for treatment. Think of cryonics as an
ambulance, taking a patient to a time with better medical facilities
for treatment.
Whether either framing is in partisan mode or truth mode depends on
facts not in evidence.
Is there a truth-mode way to discuss abortion? "Pro-life" and
"pro-choice" are brilliant frames, that do each capture an essential
truth, but also only convey a slice of the full issue.
And are deceitful in their own right, even within the confines of
abortion. ("Pro-life" ignores the anti-life aspect of involuntary
servitude in requiring a pregnant woman to carry a child to term;
"pro-choice" ignores the anti-choice aspect of giving no say to the
father or the potential child.)
Also, does truth mode imply dispassionate? Does partisan mode imply emotional?
-- David.
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