[ExI] Entrepreneurs Starting Innovative Business & Marketing it

[Andrew Mckee]

On Wed, 12 Dec 2012 04:38:39 +1300, Natasha Vita-More <natasha at natasha.cc> wrote:

> What is your reading list for the course?  Are books listed or other
> references for the class?

Mostly self contained by the looks of it, but there is this..

> Suggested Readings
> Although the class is designed to be self-contained, students wanting to expand their knowledge beyond >what we can cover in this class can find further coverage of these topics in the recommend readings, to >include “Business Model Generation” by Alexander Osterwalder and Yves Pigneur, and “Finding Fertile >Ground” by Scott Shane.


Here's a link to the intro page if your curious.

https://www.coursera.org/course/innovativeideas


Happy info hunting!