[ExI] Nine sips from anarchy?

[Stuart LaForge]

As an American who feels inundated by sports drinks, energy drinks,  
and all manner of beverages every time I step into a convenience  
store, I am very confused by the UK's strange desperate reaction to  
Prime hydration drink reaching their store shelves:

https://www.youtube.com/shorts/TOqHasBakCs

I understand that the drink has sucralose instead of sugar (fewer  
calories) and a splash of coconut water but it hardly seems any more  
riot-worthy than Gatorade. BillK, Ben, or any other Brits here have  
any insight as to what's going on?

Stuart LaForge