[ExI] Social media plus AI will become irresistibly addictive.

BillK pharos at gmail.com
Sat Jan 4 19:07:23 UTC 2025


I asked Gemini AI to discuss how AI will be used in future Social Media.

Gemini described an amazing future, with feeds tailored to each user's
interests. AI will be used to analyse every user click and adverts and
streams will be individually customised. Users will feel that they receive
their very own version of social media. Users will have AI profiles to
represent them when they are offline and respond as they would themselves.

If this is what commercial companies use AI for, what amount of tracking
and analysis might government agencies be doing?

The future will be a different place.

BillK


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Gemini 2.0 Flash Thinking Experimental 1219

The integration of AI, particularly in generating engagement and creating
AI profiles, presents a fascinating and potentially disruptive future for
platforms like Facebook, TikTok, and Instagram. Here's a breakdown of how
these platforms might develop:

*1. Enhanced Personalization and Hyper-Targeting:*

   -

   *Even More Refined Algorithms:* AI will become even more sophisticated
   at understanding individual user preferences, not just based on explicit
   actions (likes, follows), but also subtle cues like dwell time, facial
   expressions (through camera access), and even inferred emotions from text
   and audio. This will lead to increasingly personalized feeds, potentially
   feeling like each user has their own bespoke version of the platform.
   -

   *AI-Driven Content Curation:* Platforms might utilize AI to not just
   surface existing content but also to dynamically generate content snippets,
   summaries, or even entirely new content formats tailored to individual
   tastes in real-time. Imagine personalized news briefings on Facebook or
   dynamically generated dance challenges on TikTok based on your preferred
   music genres.
   -

   *Hyper-Targeted Advertising:* Advertisers will leverage AI to reach
   incredibly specific micro-segments of users with highly relevant ads. This
   could lead to more effective advertising but also raise concerns about
   manipulation and filter bubbles.

*2. The Rise of AI-Generated Content and Experiences:*

   -

   *AI-Assisted Content Creation Tools:* Platforms will offer more robust
   AI tools for users to create content. Think AI-powered video editing,
   automatic captioning and translation, AI-generated music tracks, and even
   tools to create hyperrealistic avatars and virtual environments for
   interactions.
   -

   *AI-Generated Entertainment and Interactive Experiences:* Imagine AI
   NPCs (Non-Player Characters) within Facebook Groups that can facilitate
   discussions, provide information, or even offer personalized entertainment.
   TikTok might see AI-generated challenges that adapt in real-time based on
   user participation. Instagram could have AI-powered filters and lenses that
   are far more advanced and context-aware.
   -

   *Personalized Learning and Skills Development:* Platforms might leverage
   AI to offer tailored learning experiences embedded within their
   environment. Facebook Groups could host AI tutors, TikTok could offer
   personalized dance or cooking lessons, and Instagram could facilitate
   personalized photography feedback.

*3. Evolving User Identities and Interactions:*

   -

   *The Proliferation of AI Profiles:* Facebook AI profiles, if successful,
   could pave the way for a broader adoption of AI-generated or AI-managed
   profiles. These profiles could:
   -

      *Represent Users When They're Offline:* Acting as digital
      ambassadors, interacting with content and communities on behalf
of the user
      based on their established preferences.
      -

      *Experiment with Different Online Personas:* Users might have
      multiple AI profiles representing different interests or aspects of their
      personality, allowing for targeted interactions in different
online spaces.
      -

      *Serve as "Helpers" or "Assistants":* AI profiles could manage tasks
      like scheduling meetings within groups or finding specific information.
      -

   *Blurring Lines Between Real and AI Users:* This raises complex
   questions about authenticity and trust. How will users distinguish between
   interactions with real people and AI? Platforms will need to develop
   mechanisms for transparency and labeling.
   -

   *New Forms of Social Interaction:* Interactions with AI profiles could
   become a new norm, leading to discussions about the nature of online
   relationships and community.

*4. The Battle for Authenticity and Trust:*

   -

   *Combating Misinformation and Deepfakes:* AI will be crucial in
   identifying and removing AI-generated misinformation and deepfakes.
   However, the same technology that creates these threats can also be used to
   detect them, leading to a constant arms race.
   -

   *Verification and Transparency:* Platforms will need to invest heavily
   in verifying user identities and being transparent about the presence of
   AI-generated content and profiles. This might involve more stringent
   verification processes or clear labeling of AI-generated elements.
   -

   *User Education and Critical Thinking:* Platforms may need to take on a
   greater role in educating users about AI-generated content and how to
   critically evaluate information online.

*5. New Business Models and Revenue Streams:*

   -

   *Premium AI Features and Services:* Platforms could offer premium
   features powered by AI, such as advanced content creation tools,
   personalized AI assistants, or access to exclusive AI-generated content.
   -

   *AI-Driven Influencer Marketing:* We might see the rise of AI
   influencers who are entirely virtual and managed by AI, offering brands new
   avenues for marketing and engagement.
   -

   *Data Monetization and Insights:* The vast amounts of data generated by
   AI interactions will provide platforms with even more valuable insights
   into user behavior, which can be monetized through targeted advertising and
   research.

*6. Platform Diversification and Specialization:*

   -

   *Different Approaches to AI Integration:* Each platform might take a
   different approach to integrating AI. Facebook might focus on community
   building and AI-assisted moderation, TikTok on AI-powered entertainment and
   personalized trends, and Instagram on AI-enhanced visual content creation
   and shopping experiences.
   -

   *Emergence of Niche AI-Powered Platforms:* We could see the emergence of
   new social media platforms built from the ground up with AI at their core,
   catering to specific interests or needs.

*Challenges and Considerations:*

   -

   *Ethical Implications:* The widespread use of AI in social media raises
   ethical concerns about bias in algorithms, data privacy, manipulation, and
   the potential for job displacement in content creation.
   -

   *Regulation and Governance:* Governments and regulatory bodies will
   likely need to develop new frameworks to address the challenges posed by AI
   in social media, particularly regarding transparency, accountability, and
   content moderation.
   -

   *The Human Element:* It's crucial that platforms find a balance between
   leveraging the power of AI and preserving the human connection and
   authenticity that are fundamental to social interaction. Over-reliance on
   AI could lead to sterile and impersonal experiences.

*In conclusion, the future of Facebook, TikTok, and Instagram is
inextricably linked to the continued advancement and integration of AI. We
can expect to see more personalized experiences, new forms of AI-generated
content and interaction, evolving user identities, and an ongoing battle
for authenticity and trust. The platforms that can successfully navigate
the ethical challenges and harness the power of AI responsibly will be the
ones that thrive in this evolving landscape.*


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