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<DIV class=OutlookMessageHeader dir=ltr align=left><FONT face=Tahoma
size=2></FONT></DIV><FONT face=Arial color=#0000ff size=2></FONT>From <A
href="http://battellemedia.com/archives/000552.php">John Battelle's
Searchblog</A>: Excerpts from Kottke: They have this huge map of the Web and are
aware of how people move around in the virtual space it represents. They have
the perfect place to store this map (one of the world's largest computers that's
all but incapable of crashing). And they are clever at reading this map.
<BR>Google knows what people write about, what they search for, what they shop
for, they know who wants to advertise and how effective those advertisements
are, and they're about to know how we communicate with friends and loved ones.
What can they do with all that? Just about anything that collection of Ph.Ds can
dream up. Tim O'Reilly has talked about various bits from the Web morphing into
"the emergent Internet operating system"; the small pieces loosely joining, if
you will. Google seems to be heading there already, all by themselves. By
building and then joining a bunch of the small pieces by themselves, Google can
take full advantage of the economies of scale and avoid the difficulties of
interop. <BR>From <A href="http://battellemedia.com/archives/000555.php">another
Battelle's article</A>: in this eMarketer report, as it's an excerpt, but the
suggestion is made, after lengthy throat clearing, that Google create its own
online currency so as to compete in the SFO (Search Find Obtain) space. The
article correctly points out that Google lacks muscle in the Obtain part of the
equation, compared to Amazon and EBay. But then it says Google should get its
own currency...</DIV></BODY></HTML>