It would be interesting to see whether or not people give more (e.g to charity) in the case where they have just seen a picture of a baby. Maybe fundraisers should flood their powerpoint presentations with baby pictures...<br>
<br>- Florent Berthet<br><br><div class="gmail_quote">2009/7/16 Jeff Davis <span dir="ltr"><<a href="mailto:jrd1415@gmail.com">jrd1415@gmail.com</a>></span><br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
"Unperson" posted this article to the cryonet:<br>
<br>
<a href="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece" target="_blank">http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece</a><br>
<br>
Want to keep your wallet? Carry a baby picture<br>
<br>
What would you do if you found a wallet on the street? ...<br>
<br>
The answer, scientists have found, depends rather more on evolution<br>
than morality.<br>
Hundreds of wallets were planted on the streets of Edinburgh by<br>
psychologists last year. Perhaps surprisingly, nearly half of the 240<br>
wallets were posted back. But there was a twist.<br>
<br>
Richard Wiseman, a psychologist, and his team inserted one of four<br>
photographs behind a clear plastic window inside, showing either a<br>
smiling baby, a cute puppy, a happy family or a contented elderly<br>
couple. Some wallets had no image and some had charity papers inside.<br>
<br>
When faced with the photograph of the baby, people were far more<br>
likely to send the wallet back, the study found. In fact, only one in<br>
ten were hard-hearted enough not to do so. With no picture to tug at<br>
the emotions, just one in seven were sent back.<br>
<br>
Best, Jeff Davis<br>
<br>
"Everything's hard till you know how to do it."<br>
Ray Charles<br>
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</blockquote></div><br>