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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>On Behalf Of </span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>spike<br><b>Subject:</b> Re: [ExI] roboburgers to go<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>On Behalf Of </span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Adrian Tymes<br><b>Subject:</b> Re: [ExI] roboburgers to go<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p><span style='color:#1F497D'>></span><span style='color:#1F497D'>>…</span>The real test is in getting restaurants to buy these machines<span style='color:#1F497D'>… Adrian</span><o:p></o:p></p><div><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt'>_______________________________________________<span style='color:#1F497D'><o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>>…</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>If it pencils out, they will buy. We will invest in it even. The real test, the real make-or-break, is if they figure out a way to allow the customer to watch the burgers being made, so they get the whole gee-whiz geek appeal factor</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>…</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>spike</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Oh MAN there is money just itching to be made here, money screaming out to us to be made by us. If we could rig up some kind of long bar where customers could sit in stools along either side with glass between them and the robo-flipper, maybe rig up something that allows you to order with a keyboard or voice recognition, some kind of thing that washes the thing after every few burgers, all to where a prole can watch it all happen as his burger is being made, oh MY!<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Challenge for you, me lads. Go and see some of the goofy business models that have been tried, that worked in spite of being clearly flawed, such as In-n-Out, where they tried to intentionally understaff the kitchen under the theory that there would be a pile of customers standing around (they are pretty decent burgers) which makes others see and think that they must be really good, so they join the herd. Problem, if fast food isn’t fast, that doesn’t automatically make it healthy. It doesn’t work indefinitely either, because time is money. <o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Compare with Chik-Fil-A, great food, a little on the spendy side, chicken fried in light peanut oil. Set up for handling absurd crowds at lunchtime quickly. Problem, the whole appeal to the religious right by closing on Sunday, hmmm. Around the Silicon Valley, closing any public-trade business on Sunday is almost retail malpractice.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Burger King: good food, traditional fast food, needs some kind of snazzy makeover, some kind of novelty of some kind.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>McDonalds, traditional, familiar, good food, ultrathin profit margins, a little boring perhaps. They make most of their actual corporate money in land speculation: plunk down a restaurant in a promising location and wait for land values to rise while occupying it with a steady if small money maker, and don’t worry about getting rich on the burgers and fries, you won’t.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I can imagine the first guy to show up in this environment with a burger machine will make piles of money so high it will make your butt hurt just to look at it.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Key: make the robo-burgers to where we can watch it being made and noooobody visibly working anything, runs 24/7 and isn’t it so easy to imagine, HEY HOMELESS GUY, come on over here, I’ll buy you a burger just to watch this marvelous thing run. <o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The novelty factor will slay the competition! I would drop a few hundred bucks for a share in that venture. Wouldn’t you?<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>spike<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p></div></div></body></html>