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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#7AC143'>OCTOBER 2013</span></b><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#929292'><br></span><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>Leading the charge in the DNA revolution, Anne Wojcicki, our CEO and co-founder, is named the "most daring CEO in America".<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>Here’s what I don’t get. Suppose you start a company and it succeeds wildly, and is worth, say ten miiilllllion bucks! Oh my, aren’t you proud, and you take such good care of your 10 millllllion dollar company that you formed. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>OK now suppose you are Mrs. Google, or even the ex-Mrs. Google and you have a couple billion clams from a generous ex. Don’t you think that gigabuck or two would have some impact on your attitude towards your 10 megabuck company? <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>For instance, suppose the government is giving you a big hassle about practicing medicine when you aren’t practicing medicine at all. You are reporting the results of surveys freely given by your clients as intentionally open crowd sourced science, matching results with others who took the survey whose DNA markers match yours. That isn’t practicing medicine. The FDA has no say in what you do with survey results. So you feel justified in telling the government to go to hell. Sure that’s daring, but having the billion dollars from another source would have to contribute to that daring, ja?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>If Anne Wojcicki were not independently wealthy, sure I would call her daring.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.5pt;font-family:"Helvetica","sans-serif";color:#707070'>spike </span><o:p></o:p></p></div></body></html>