<div dir="ltr"><div class="gmail_default" style="font-family:comic sans ms,sans-serif;font-size:small;color:#000000">Yes, I enjoyed that book all the way through, and thanks for the Kellogg bit.</div><div class="gmail_default" style="font-family:comic sans ms,sans-serif;font-size:small;color:#000000"><br></div><div class="gmail_default" style="font-family:comic sans ms,sans-serif;font-size:small;color:#000000">I read a book called Adventures of a Curious Man, about Clarence Birdseye, a terrific inventor. Great reading. He invented many things but is best known for frozen food processing and his name lives on on those products. Highly recommended.</div><div class="gmail_default" style="font-family:comic sans ms,sans-serif;font-size:small;color:#000000"><br></div><div class="gmail_default" style="font-family:comic sans ms,sans-serif;font-size:small;color:#000000">bill w</div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Tue, Feb 5, 2019 at 1:01 PM <<a href="mailto:spike@rainier66.com">spike@rainier66.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div lang="EN-US"><div class="gmail-m_31463116174437839WordSection1"><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><b>From:</b> extropy-chat <<a href="mailto:extropy-chat-bounces@lists.extropy.org" target="_blank">extropy-chat-bounces@lists.extropy.org</a>> <b>On Behalf Of </b>William Flynn Wallace<br><b>Sent:</b> Tuesday, February 5, 2019 10:13 AM<br><b>To:</b> ExI chat list <<a href="mailto:extropy-chat@lists.extropy.org" target="_blank">extropy-chat@lists.extropy.org</a>><br><b>Subject:</b> [ExI] book and inventions<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black">"They All Laughed" Ira Flatow<u></u><u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black"><u></u> <u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black">History of a few major inventions</span><span style="font-size:12pt;font-family:"Comic Sans MS"">….<span style="color:black"><u></u><u></u></span></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black"><u></u> <u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black">Coincidence? Lack of marketing skills and presence of high level creativity? How can anyone think that no one would want to talk to another person over <u></u><u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black">a line? This is just stunning to me.<u></u><u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black"><u></u> <u></u></span></p></div><div><p class="MsoNormal"><span style="font-size:12pt;font-family:"Comic Sans MS";color:black">bill w<u></u><u></u></span></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">Cool this book sounds orders of magnitude more interesting than books on… cod.<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">It has long been known that inventors seldom successfully market their own inventions. I have a good one for you that Flatow might have mentioned. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">John Harvey Kellogg was a doctor in the old days, a vegetarian, who recognized that the typical American breakfast table had little redeeming quality. So he invented corn flakes (along with a pile of other health foods) and started a cereal company. Kellogg was an all-around genius, but he was stubborn in his way. He was convinced that sugar was terrible, so he didn’t sweeten his corn flakes. So… they weren’t palatable. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">One of his patients, CW Post, realized that if he would just add sweetener, this stuff would sell like nobody’s business. He was right. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">Meanwhile John Kellogg’s brother William realized that it would ruin Kellogg’s if they didn’t act, so he proposed adding sweetener, which his brother refused. So William Kellogg started a third company called Kelloggs. In those days they had brand name law, but couldn’t stop a guy from starting a new company with his own name. So there were two Kelloggs companies and Post Cereals. Inventor John Kellogg soon lost out to his brother’s more palatable concoction. Now we have Post vs Kelloggs to this day. The original inventor of corn flakes has his own name on neither of the companies.<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">spike<u></u><u></u></p></div></div></div></div>_______________________________________________<br>
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