<div dir="ltr"><p style="background-repeat:no-repeat;box-sizing:inherit;margin:15px 0px;color:rgb(51,51,51);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:18px;letter-spacing:-0.1px">“The really powerful thing about Twitter doing a decentralized protocol move is that if you could design a protocol that works in an ideal way, you don’t have to go through the initial effort of finding the niche to bootstrap from because Twitter will bring so many users,” Graber told us.</p><div class="gmail-piano-inline-promo" style="background-repeat:no-repeat;box-sizing:inherit;font-size:1.125rem;clear:both;color:rgb(51,51,51);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:-0.1px"></div><p style="background-repeat:no-repeat;box-sizing:inherit;margin:15px 0px;color:rgb(51,51,51);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:18px;letter-spacing:-0.1px"><span style="background-repeat:no-repeat;box-sizing:inherit;font-size:1rem;letter-spacing:-0.1px">In January, <a href="https://techcrunch.com/2021/01/15/twitters-vision-of-decentralization-could-also-be-the-far-rights-internet-endgame/" style="background-repeat:no-repeat;box-sizing:inherit;background-color:transparent;text-decoration-line:none;color:rgb(0,165,98);border-bottom:1px solid rgb(241,241,241)">TechCrunch profiled the initiative</a> as it gathered more attention following Twitter’s permanent ban of former President Donald Trump from its platform. Following Trump’s removal, Twitter CEO Jack Dorsey highlighted the bluesky effort as one of the company’s ongoing initiatives to ensure that social media moderation could be less </span>decentralized<span style="background-repeat:no-repeat;box-sizing:inherit;font-size:1rem;letter-spacing:-0.1px"> in the future. A decentralized social media protocol would allow for individual networks to govern themselves without one company or organization exercising monolithic control over the sphere of online conversations. </span></p><p style="background-repeat:no-repeat;box-sizing:inherit;margin:15px 0px;color:rgb(51,51,51);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:18px;letter-spacing:-0.1px">“I think a huge focus for everyone involved has been thinking how do we enable better moderation, and not just coming from one source,” Graber told TechCrunch."</p><p style="background-repeat:no-repeat;box-sizing:inherit;margin:15px 0px;color:rgb(51,51,51);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:18px;letter-spacing:-0.1px"><a href="https://techcrunch.com/2021/08/16/twitter-taps-crypto-developer-to-lead-bluesky-decentralized-social-network-effort/">https://techcrunch.com/2021/08/16/twitter-taps-crypto-developer-to-lead-bluesky-decentralized-social-network-effort/</a><br></p></div>