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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> John Clark <johnkclark@gmail.com> <br><b>…</b></span><o:p></o:p></p></div><div><div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>>…The broadcast industry in the USA <span class=gmaildefault>had </span>ad revenues last year of $33 billion<span class=gmaildefault>,</span> so it's still a pretty big deal…</span></b><o:p></o:p></p></div><div><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>John K Clark<o:p></o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>I asked AI about traditional broadcast ad revenue. It opined thus:<o:p></o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>Traditional broadcast (linear TV) industry's advertising revenue is declining, with analysts projecting this trend to continue through 2028. While live events like sports remain strong, overall linear TV ad spending, along with local spot advertising, is facing a steady, long-term contraction as advertising budgets migrate to digital platforms. <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><img width=100 height=81 style='width:1.0416in;height:.8437in' id="Picture_x0020_2" src="cid:image001.jpg@01DCB538.0C0E44D0" alt=TVREV></span></b><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>TVREV +3<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>Key Trends in Broadcast Ad Revenue<o:p></o:p></span></b></p><ul style='margin-top:0in' type=disc><li class=MsoNormal style='mso-list:l0 level1 lfo1'><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>Declining Revenue: Major television companies have experienced significant, sharp, year-over-year revenue declines in 2025, with double-digit drops in some cases.<o:p></o:p></span></b></li><li class=MsoNormal style='mso-list:l0 level1 lfo1'><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>Long-Term Decline Forecast: Analysts predict a continuing decline for traditional TV through 2028, with core local spot revenue contracting as well.<o:p></o:p></span></b></li><li class=MsoNormal style='mso-list:l0 level1 lfo1'><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>The Shift to Digital: Advertisers are moving budgets away from traditional linear TV, which has seen reduced ad demand and a decline in overall impressions.<o:p></o:p></span></b></li></ul><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>The first amendment means congress can make no laws restricting free speech. The FCC is part of the executive branch. The Chevron decision of 2024 means that executive branch edicts are not law. Newspapers, broadcasters, internet, anyone is free from national level laws restricting their use. Presidents don’t make law. Congress does. Complain to your congressman John.<o:p></o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'>spike<o:p></o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'><o:p> </o:p></span></b></span></p><p class=MsoNormal><span class=gmaildefault><b><span style='font-size:13.5pt;font-family:"Tahoma",sans-serif'> </span></b></span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div></div></div></div></body></html>