<div dir="ltr"><div dir="ltr"><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000"><h1>Some of tech's CEO suite is cloning itself with AI. What happens next?</h1><div><a rel="" id="m_-1342363498329682442gmail-" href="https://www.bbc.co.uk/future/author/nick-kwek" target="_blank">By Nick Kwek</a><span>12th August 2026</span></div><div><br></div><div><<a href="https://www.bbc.co.uk/future/article/20260811-what-its-like-to-meet-an-ai-clone" target="_blank">https://www.bbc.co.uk/future/article/20260811-what-its-like-to-meet-an-ai-clone</a>></div>Quotes:</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000">AI clones are becoming more common, but the early-stage technology is 
not without risks. From rogue clones to workplace doppelgangers, here's 
what you need to know.</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000"><p>The clone's duties extend beyond being a dead ringer for Nussbaum. 
Trained on video recordings of Nussbaum speaking, it is a convincing 
mimic too. It has regular outings at his company's booth at trade shows,
 helping to answer questions about Nussbaum and his business.</p><p>"I can sell more, explain our technology in hundreds of languages, 
come up with solutions the real me didn't think of, and I can appear in 
places the real me physically can't or doesn't want to," Nussbaum says 
of his virtual helpmate.</p>Meanwhile, his customer's clones are directing travellers around US 
airports in 140 languages. In museums, Proto's AI avatars are schooling 
visitors on history, while experiments with AI versions of store clerks 
are underway.</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000">-------------------------</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000"><br></div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000">Hmmm. If these avatars are replacing people, will they continue to work after the original human dies?</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000">Life gets stranger every day.</div><div class="gmail_default" style="font-family:arial,sans-serif;font-size:small;color:#000000">BillK</div></div>
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