[Paleopsych] WP: Advantage, China
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Wed Aug 3 22:59:06 UTC 2005
Advantage, China
http://www.washingtonpost.com/wp-dyn/content/article/2005/07/29/AR2005072902172_pf.html
Advantage, China
In This Match, They Play Us Better Than We Play Them
By James McGregor
Sunday, July 31, 2005; B01
BEIJING -- We're losing the intelligence war against China.
No, not the one with spy satellites, human operatives and electronic
eavesdropping. I'm talking about intelligence : having an intelligent
understanding of and intelligent discussions about China -- where it's
heading, why it's bidding to buy major U.S. companies and whether we
should worry. Above all, I'm talking about formulating and pursuing
intelligent policies for dealing with China.
The Chinese government today understands America much better than our
government understands China. Consequently, the Chinese government is
much better at pulling our strings than we are at pulling theirs.
China's top leaders, diplomats and bureaucrats have a clear framework
from which they view the United States, and they are focused and
unified in formulating and implementing their policies toward us.
In contrast, our government's viewpoint on China is unfocused,
fractured and often uninformed. Is China still the Red Menace of the
Cold War or a hot new competitor out to eat our economic lunch? Both
views as well as a hodgepodge of other interpretations can be found in
the halls of the White House, Congress and the Pentagon. Add to that
confusion a vicious domestic political culture that brooks no
compromise, and the chances of formulating a coherent China policy
approach nil.
Playing the barbarians off against each other has been a core tenet of
Chinese foreign policy since the imperial dynasty days when China's
maps depicted a huge landmass labeled the "Middle Kingdom" surrounded
by tiny islands labeled England, Germany, France, America, Russia and
Africa. China was the center of the world and everyone else was a
barbarian. That's why the Chinese are delighted by spectacles such as
when rival members of a U.S. congressional delegation screamed at one
another in front of their Chinese hosts in the Great Hall of the
People. And what should they think of the time top Chinese officials
laid out clear policy objectives to an American business audience and
a U.S. cabinet member responded by saying "Jesus loves the Chinese
people"?
Since the 1989 Tiananmen Square massacre, China policy has been a
political football that American politicians kick back and forth to
score points against one another. In the 1990s, it was a penalty-free
game because the United States had the upper hand. China needed our
capital, technology, know-how and insatiable consumer market to build
its economy, as well as our blessing to join the World Trade
Organization (WTO).
But those days are over. China's raging consumer market, its massive
export machine, voracious appetite for global resources and more than
$700 billion in foreign exchange reserves puts the ball in its court.
It is difficult to overstate the transformation that has swept China
in the past 15 years. To frame it in terms of comparable historical
changes in the United States, China has been simultaneously
experiencing the raw capitalism of the robber baron era of the late
1800s; the speculative financial mania of the 1920s; the
rural-to-urban migration of the 1930s; the emergence of the first-car,
first-home, first-fashionable-clothes, first-college-education,
first-family-vacation middle-class consumer boom of the 1950s; and
even aspects of social upheaval similar to the 1960s.
Today Chinese government officials and business executives admire,
fear and pity the United States. They admire our entrepreneurial
culture, free markets, legal system and ability to unemotionally
discard what doesn't work while our best-in-the-world universities and
enormous R&D capabilities create new products and services. China's
economic reforms over the past 25 years have been aimed at creating a
Chinese variation of the U.S. economic system and its ability to
unleash entrepreneurial instincts and harness markets to build a
world-beating economy.
China's fear stems from seeing our high-tech military machine in
action. I will never forget standing in front of the Beijing train
station during the first Gulf War, amid a sea of Chinese workers,
thousands of whom had stopped their bicycles in the street to watch
slack-jawed as huge outdoor TV screens displayed footage of American
missiles screaming down Baghdad smokestacks. Just a few blocks away in
the leadership compound of Zhongnanhai, Chinese officials imagined
such destruction raining down on Beijing and realized that their
strategy of defending China with swarms of peasant soldiers was as
outdated as Maoist philosophy. They immediately embarked on a
multi-decade plan to build a military as advanced as ours.
Chinese pity comes from their belief that we are a country in decline.
More than a few Chinese friends have quoted to me the proverb fu bu
guo san dai (wealth doesn't make it past three generations) as they
wonder how we became so ill-disciplined, distracted and dissolute. The
fury surrounding Monica-gate seemed an incomprehensible waste of time
to a nation whose emperors were supplied with thousands of concubines.
Chinese are equally astonished that Americans are allowing themselves
to drown in debt and under-fund public schools while the media focus
on fights over feeding tubes, displays of the Ten Commandments and how
to eat as much as we can without getting fat.
China is all about unity, focus and leverage. Chinese officials and
business executives are obsessed with a single question: What
advantage do I have over you? No surprise then that Chinese officials
are delighted to be funding ever larger portions of America's budget
deficit. They know that if they sat out one U.S. Treasury auction, the
U.S. stock markets would tumble. They yawn when Congress threatens to
impose huge tariffs on Chinese imports, knowing that the resulting
huge price increases at Wal-Mart, Best Buy and the Gap would cost some
members of Congress their jobs. And while the Chinese do not relish
sharing a border with the nutso North Koreans, they are happy to turn
this bad situation to their advantage. The Bush administration
desperately needs China's help in quelling the hermit kingdom's
nuclear ambitions while we are bogged down in Iraq.
Still, China isn't even a fraction as powerful as it pretends to be.
Beneath the bluster, it is a nation beset with internal problems.
Pollution chokes its air and water. The growing gap between the haves
and have-nots and rampant government corruption are triggering almost
daily demonstrations. And China has no ideology other than enriching
itself. The relentless commercial drive that has shaken China out of
its imperial and socialist stupor has now become an end unto itself,
leaving a population that is spiritually adrift. So far rapid economic
growth, looser lifestyle strictures and straightforward political
repression have held things together, but the Communist Party
leadership knows that it needs a different formula for long-term
success.
From a U.S. perspective, China's untempered commercialism suggests a
nation out to milk us of everything it can. What is being lost in our
vicious battles over China policy is that China and America have
manageable differences and many complementary interests. With an
intelligent and consistent China policy, the United States could help
China and itself at the same time.
I offer these humble suggestions as a patriotic American who has lived
in Beijing for 15 years -- and as a person who respects the Chinese
people and what they are accomplishing.
Domestic politics should stop at the U.S. border. Trench warfare on
China policy between the political parties and executive branch
factions only plays into China's hands.
Stop preaching instant democracy. After the Tiananmen massacre,
China's state media engendered a "nationalism of resentment." Aimed at
cooling the ardor that young Chinese felt for America, the media
portrayed the United States as having a secret agenda to keep China
poor so that America can stay rich. A key part of this message is that
America wants China to democratize because it will plunge the country
into chaos. Those who survived the insanity of the Cultural Revolution
see the point. Even Chinese people I know who are unhappy with their
government believe that a nation with two millennia of top-down rule
can only pluralize gradually. America can best help China inch toward
political pluralism by trying to strengthen China's court system and
rule of law and by making visas plentiful again for Chinese to attend
our universities and public policy forums.
Let Chinese companies purchase or merge with U.S. companies unless the
American company has genuine advanced military technology. We should
also require reciprocity. Take the recent China National Offshore Oil
Corporation Ltd. (CNOOC) bid to purchase Unocal Corp. Hysteria led to
passage of a ridiculous House resolution by 398 to 15 expressing
national security concerns about the deal, which involved a scant 0.8
percent of U.S. oil production. Instead, the United States should have
responded as China would: Use the deal as leverage. America's
politicians should have welcomed the CNOOC deal as long as China
changed its own oil policies, which prevent foreign companies from
operating gas stations in China, compel them to use Chinese companies
when exploring for oil and almost always offer exploration leases for
foreigners at the edges of promising fields to help China pinpoint the
location of the biggest reservoirs for its own drillers.
Develop smart, workable rules on technology exports. Since the
mid-1990s, China has been able to purchase almost any commercial
technology it desires from Japan, Israel, Russia or the European
Union. Bogged down in a bureaucratic quagmire of ever-changing rules
and approval processes, U.S. machine tool makers and silicon chip
equipment manufacturers have fallen behind. If this continues, we will
endanger our own national security base by weakening our technology
companies and their R&D capabilities. Nevertheless, many in Washington
favor "catch-all control" regulations that could, for example, block a
U.S. truck engine manufacturer from doing business with a Chinese firm
that supplies some engines for Chinese army trucks. European and
Japanese truck engine makers doubtless will be deeply grateful.
Vigorously push trade issues that provide a long-term win-win for
China and its trading partners. Our focus should be intellectual
property rights (IPR) protection. China's original modernization model
was to invite foreign firms to manufacture for export in
joint-ventures with Chinese companies. China was then supposed to
learn to build its own companies and products. But many huge companies
have been built through the wholesale theft of intellectual property
and rampant copying of products. Within a three-block radius of my
Beijing apartment, there are several dozen shops selling any Hollywood
movie or American television series of note for $1 per DVD, copies of
Prada and Louis Vuitton handbags for $10, nearly perfect copies of
Callaway or Taylor Made golf clubs for $150, and fake North Face
parkas for $35. Copied pharmaceuticals, car parts and the whole gamut
of industrial products are plentiful across China. Worse, more and
more such products are being exported. Chinese piracy is rapidly
undermining political support for China in Congress and hampering the
growth of its most innovative companies.
China knows the problem needs fixing but fears job losses and
potential unrest in the towns and villages that host copycat
factories. New U.S. Trade Representative Rob Portman could take a
lesson from a predecessor, Charlene Barshefsky, who drafted a road map
to guide China to WTO accession. As with WTO, China lacks the
political will or consensus to come up with a plan on its own. The
U.S. government should also back a new effort by the U.S. Chamber of
Commerce and the American Chamber of Commerce in China to rate Chinese
provinces and cities by their level of IPR enforcement. Public
embarrassment and internal competition for foreign investment may
prove to be stronger motivators than foreign complaints.
I understand America's genuine security concerns regarding China. But
they should not be overblown to the point where they undermine our
economic security. I also understand that reaching a political
consensus isn't easy. But I am worried about the erosion of the
sensible center. Chinese and U.S. politicians share the blame. As a
global economic power, China can no longer employ IPR policies
appropriate for a banana republic. And responsible members of Congress
can no longer gin up China hysteria to get votes.
The stakes are getting too high.
Author's e-mail: [2]jlmcgregor at jlmcgregor.com
James McGregor is a journalist-turned-businessman and former chairman
of the American Chamber of Commerce in China. His book "One Billion
Customers: Lessons From the Front Lines of Doing Business in China"
(Simon & Schuster/ The Wall Street Journal Books) will be
published in October.
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