[Paleopsych] Meme 045: High- and Low-Cost Realities

[Premise Checker]

Meme 045: High- and Low-Cost Realities
sent 5.8.18

This is the difference "between constructs of the world that require heavy 
investment of resources, such as time, money, efforts, and skills, and those 
which engage fewer resources on the part of those who consume these realities. 
Scientific knowledge constructs high-cost reality, usually based on a densely 
organized system of concepts, facts, rules, interpretation, methodological 
skills, equipment, and evidence. As such, the knowledge is not directly 
accessible to laypersons and remains esoteric. Low-cost realities may be 
expensive to produce, but are "cheap" to consume. They depend on the immediate 
experience of the flow of images and sounds. They become the shared means by 
which the public conceives, imagines, remembers, thinks, and relates or acts in 
politics. They allow the public to simulate the witnessing of real events 
without the trouble of being actually there. Low-cost reality is a 
spectacularly successful commercial product in our culture."

That's from the article below, but Mr. Mencken said it better, in his first 
dispatch covering the Scopes Trial:

   The inferior man's reasons for hating knowledge
   are not hard to discern. He hates it because it is
   complex--because it puts an unbearable burden
   upon his meager capacity for taking in ideas.
   Thus his search is always for short cuts. All
   superstitions are such short cuts. Their aim is to
   make the unintelligible simple, and even
   obvious. So on what seem to be higher levels.
   No man who has not had a long and arduous
   education can understand even the most
   elementary concepts of modern pathology. But
   even a hind at the plow can grasp the theory of
   chiropractic in two lessons. Hence the vast
   popularity of chiropractic among the submerged-
   -and of osteopathy, Christian Science and other
   such quackeries with it. They are idiotic, but
   they are simple--and every man prefers what he
   can understand to what puzzles and dismays
   him.

   The popularity of Fundamentalism among the
   inferior orders of men is explicable in exactly
   the same way. The cosmogonies that educated
   men toy with are all inordinately complex. To
   comprehend their veriest outlines requires an
   immense stock of knowledge, and a habit of
   thought. It would be as vain to try to teach to
   peasants or to the city proletariat as it would be
   to try to teach them to streptococci. But the
   cosmogony of Genesis is so simple that even a
   yokel can grasp it. It is set forth in a few
   phrases. It offers, to the ignorant man, the
   irresistible reasonableness of the nonsensical. So
   he accepts it with loud hosannas, and has one
   more excuse for hating his betters.

"Homo Neanderthalensis," _The Baltimore Evening Sun_, 1925.6.29

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Helga Nowotny: High- and Low-Cost Realities for Science and Society
Science 308 (2005.5.20): 1117-8

The author is chair of EURAB, the European Research Advisory Board of the 
European Commission, and Fellow at the Wissenschaftszentrum Wien, A-1080 
Vienna, Austria. E-mail: helga.nowotny at wzw.at

Through the ongoing proliferation of images and symbols, information overload 
and hi-tech-driven media, science increasingly communicates with the public in 
ways that are deliberately designed and intended to meet the public (and 
political) imagination. At the same time, the public is led to imagine what the 
sciences and scientists mean and say. The appeal to the imagination can be 
pursued through different avenues. One is that of fiction, a recent example of 
which is Michael Crichton's blockbuster The State of Fear (1 ). In his plot, 
scientists are colluding with the environmental movement, making up facts when 
necessary, in order to support a common cause. In a shrewd move of having 
environmental lawyers rehearse possible arguments that the defense might use 
against them, he lectures extensively in the guise of the scientific graphs and 
footnotes and by presenting whatever else looks like scientific evidence, about 
all that is wrong with global warming. It is a mix of science, advocacy, and a 
vision of scientists whose idealism leads them astray. It has been on 37 
best-seller lists with another book that looks at the impact of environmental 
change in a very different way: Jared Diamond's Collapse (2 ), which is based 
on a scholarly analysis of a series of case studies of ancient civilizations. 
If Crichton's book is taken not as a work of fiction, but becomes equated with 
one of fact, like Diamond's, do we not run the risk that trust in science will 
be decided by market forces and continuing sales figures? The public has become 
accustomed in a media-saturated world to switching between fact and 
fiction--but how far does this extend? The question I want to pose is whether 
in the desire to communicate with "society," "science" has contributed to a 
confusion between facts and fiction, or as the political analyst Yaron Ezrahi 
described it, between high-cost and low-cost realities (3 ). Ezrahi 
distinguishes between constructs of the world that require heavy investment of 
resources, such as time, money, efforts, and skills, and those which engage 
fewer resources on the part of those who consume these realities. Scientific 
knowledge constructs high-cost reality, usually based on a densely organized 
system of concepts, facts, rules, interpretation, methodological skills, 
equipment, and evidence. As such, the knowledge is not directly accessible to 
laypersons and remains esoteric. Low-cost realities may be expensive to 
produce, but are "cheap" to consume. They depend on the immediate experience of 
the flow of images and sounds. They become the shared means by which the public 
conceives, imagines, remembers, thinks, and relates or acts in politics. They 
allow the public to simulate the witnessing of real events without the trouble 
of being actually there. Low-cost reality is a spectacularly successful 
commercial product in our culture.

Richard Feynman once used the analogy (4 ) of a Mayan priest who had mastered 
the numerical concept of subtraction and other elaborate mathematical rules. He 
used them to predict the rising and setting of Venus. However, to explain his 
approach to an audience who did not know what subtraction is, the priest 
resorted to counting beans. The important thing, said Feynman, is that it makes 
no difference as far as the result is concerned: We can predict the rise of 
Venus by counting beans (slow, but easy to understand) or by using the tricky 
rules (which are much faster, but it takes years of training to learn them). 
However, we have not taken the public through the tedium of bean counting, 
nor--apart from some notable exemptions--focused on teaching the tricks. 
Instead, we have been proud to re-enact on the public stage the spectacle of 
the Maya priest stepping forward before the attentive crowd and announcing the 
rise of Venus--while Venus rises indeed under the applause and to the relief of 
the viewers. We have learned how to stage such events ourselves and have come 
to believe that we thereby render a public service. We have largely engaged in 
the construction of low-cost realities that appeal to emotions and the 
imagination. There have certainly been charges that selling science as sexy has 
gone too far (5), amusing as it may be to explain the magic in Harry Potter in 
scientific terms (6 ). Some have said that by turning the Year of Physics de 
facto into the Year of Einstein, the point is missed that physics, while 
central to our understanding of the Universe, is also central to making useful 
and practical things through engineering (7 ). Although it is exhilarating to 
think of science's role in extending the frontiers of our knowledge, it is 
critical that the public remembers how important science is to their day-to-day 
reality. There are critical issues that need to be discussed, although they are 
not especially glamorous, such as the ongoing shift between the public nature 
of science and the tendency toward its propertization (8 ) or the upcoming 
debate about security-oriented research and the potential clash between the 
public interest in scientific openness and its security interests. Sexy 
communication is not going to be enough to inform good decision-making.

Declining trust in science and scientific experts has been clear in public 
controversies like genetically modified organisms (GMOs) or the bovine 
spongiform encephalopathy (BSE) crisis, as well as in the rejection of 
scientific evidence regarding vaccination safety in the UK. The Euro-barometer, 
conducted as an EU-wide survey, probes the state of mind of EU citizens and how 
they view science and technology. The most recent data are expected to be 
published in mid-May and, for the first time, will be commented on by a panel 
of experts. The 2001 survey (9 ) revealed that two-thirds of the public do not 
feel well-informed about science and technology, and the number of people who 
believe in the capacity of science and technology to solve societal problems is 
declining. Trust in science in general seems to be on the decline in many 
national surveys, although scientists still come out way ahead of politicians 
or other public institutions.

There are currently clear examples of research on the frontiers of science 
clashing with human beliefs and values. From the United States, voices can be 
heard deploring the tendency of politicians to interfere with scientific 
agendas in teaching and in research (10 ) and faith-based opposition to the 
teaching of evolution and some forms of frontier research, like stem cells 
continue to raise serious concern. Luckily, creationism/evolution is not an 
issue in Europe, largely due to the centralized education systems in most 
countries. However, an analogous situation exists for stem cell research, with 
some countries, like Germany and Italy, completely opposed. There will be a 
referendum in Italy shortly on stem cell research. The Catholic church urges 
the public not to vote, in the hope that the necessary 50% quota will not be 
reached, and the referendum will be defeated.

Although we may welcome greater public interest in science, if only to avoid 
another backlash in fields like nanotechnology as occurred with GMOs, we must 
also confront the thorny issue of how contemporary democracies will deal with 
minorities who, on faith-based or other, value-related grounds, refuse any 
compromise. There is no reason to believe that Europe will be immune to an 
ascendancy of groups who oppose otherwise promising lines of research on the 
basis of their value system. If the values dimension is here to stay, it is far 
from certain that the usual response of setting up ethical guidelines and 
committees will suffice, let alone that any of the efforts to "better 
communicate science" will have any effect.

If the goal is a more research-friendly society, one in which research and 
innovation become embedded in society and an expression of "the capacity to 
aspire" (11 ), we have to explain what research is and how the process of 
research is actually carried out. We need to focus more on the processes of 
research; on the inherent uncertainty that is part and parcel of it; on how 
bottom-up and top-down approaches intersect; on the actual, and not only 
idealized, role that users play; and on how research funding agencies work, 
both on national and supranational levels. We should explain how research 
priorities are set, because it is not nature whispering into the ears of 
researchers, but an intricate mixture of opportunities and incentives, of prior 
investments and of strategic planning mixed with subversive contingencies. We 
would also be better poised to explain to the wider public the difference 
between claims or promises made on the part of researchers, depending on 
whether these claims have been peer-reviewed or not. How should the public know 
about these rules that play such an important part for the scientific 
community, see their significance as well as their limitations, unless we 
explain how they actually work? Or how should they know about the differences 
in scientific cultures, what counts as evidence, or how consensus is reached 
with criticism being an essential precondition for moving toward it, if nobody 
tells them?

To observe and explain what scientists are really doing requires that we make 
the multiple links of interaction between science and society transparent, as 
well as the institutions that mediate and shape science policies. The dialogue 
needs to be extended into the world of politics, economics, and culture, 
including how scientists are influenced by globalization. There is a need for 
additional capacity building so that civil society can become a partner in this 
encounter with science. Apart from patient groups or organizations that have 
sponsored research into orphan diseases, there has been little organized effort 
in Europe so far.

It is only fair to say that much has been accomplished. The initial notion of 
public understanding of science as a didactically conceived one-way street 
through which scientific literacy is diffused did not miraculously lead to 
increased public support for science. It is increasingly being replaced by 
concepts of public awareness of science and public engagement with science. 
Activities that have been undertaken in this more interactive and outreaching 
mode range from the "Physics for taxi drivers" in London (12 ) to the regular 
public science festivals occupying their place alongside other, cultural, 
festivals. The 16th International Science Festival which has recently occurred 
in Edinburgh (13), and the Swiss "Science et Cité" initiatives stand out (14 ) 
as good examples of forums that encourage discussion and debate. Almost all 
member states of the European Union now celebrate European Science Week (15 ). 
The European Science Open Forum (ESOF) was a highly successful European event 
in Stockholm in 2004 and will be held again in Munich in 2006.

The larger (and richer) research institutions, such as the Max Planck Society 
in Germany or the CNRS in France, have set up their own outreach and public 
relations units. The current Framework Programme of the EU foresees outreach 
activities as an integral part of the contract obligations, although it is 
regrettable that outreach is not considered a factor in evaluating research 
proposals. The European Commission's proposed 7th Framework Programme, 
published on 6 April 2005, foresees an expanded "Science in Society" action 
line with an increased provisional budget of [euro] 554 million (US$712 
million) for 7 years.

Successful communication can begin to be measured through short-term 
indicators, such as improvements in public opinion polls on trust in science or 
increases in enrollment figures for undergraduate physics or chemistry 
programs. In the longer term, we will need to measure evolution in the 
direction of scientific citizenship, which presupposes rights and duties on the 
part of citizens as much as on the part of political and scientific 
institutions. Innovation is the collective bet on a common fragile future, and 
neither science nor society knows the secret of how to cope with its inherent 
uncertainties. It can only be accomplished through an alliance among the 
participants and a shared sense of direction.

References and Notes

1. M. Crichton, The State of Fear (HarperCollins, New York, 2004).

2. J. Diamond, Collapse: How Societies Choose to Fail or Succeed (Viking, New 
York, 2004).

3. Y. Ezrahi, in States of Knowledge: The Co-Production of Science and Social 
Order, S. Jasanoff, Ed. (Routledge, London, 2004), pp. 254-273.

4. R. P. Feynman, QED: The Strange Theory of Light and Matter (Princeton Univ. 
Press, Princeton, NJ, 1986), pp. 10-12.

5. P. Weinberger, Falter, 16 February 2005, p. 14.

6. R. Highfield, Harry Potter: How Magic Really Works (Penguin, London, 2003).

7. "Einstein is dead," Nature 433, 179 (2005).

8. H. Nowotny, in The Public Nature of Science Under Assault: Politics, 
Markets, Science, and the Law, Helga Nowotny et al. (Springer Verlag, New York, 
2005), pp. 1-28.

9. http://europa.eu.int/comm/public_opinion/archives/ebs/ebs_154_en.pdf

10. A. I. Leshner, Science 307, 815 (2005).

11. A. Appadurai, in Culture and Public Action, V. Rao and M. Walton, Eds. 
(Stanford Univ. Press, Stanford, CA, 2004), pp. 59-84.

12. www.iop.org/news/860

13. www.edinburghfestivals.co.uk/science/

14. www.science-et-cite.ch/de.aspx

15. www.cordis.lu/scienceweek/home.htm

DOI: 10.1126/science.1113825