[ExI] [wta-talk] LA Times: A health message listeners can relate to

[Michael LaTorra]

Right you are, PJ: People are moved more by narratives about folks just like
them than they are by facts and arguments. H+ would become more popular if
we had a Transhumanist Harry Potter. Now if only someone would write that
book....(hint, hint!).

Regards,
Mike LaTorra

On Sat, Apr 12, 2008 at 4:09 PM, PJ Manney <pjmanney at gmail.com> wrote:

> In the past, I've discussed the issue of communicating complicated or
> confrontive concepts, like H+, to the general public.  Storytelling
> works.  Instead of listening to their doctors or assimilating and
> applying information from news sources (all of which they appear to
> reject) what seems to hit these listeners where they live are the
> stories about people just like them, battling the same diseases and
> making crucial medical and lifestyle choices.  Living through these
> character making the choices they themselves must make to survive,
> they find the transition to better choices easier and fulfilling.
>
> Talk about storytelling and empathy saving lives.
>
> PJ
>
>
> http://www.latimes.com/news/nationworld/nation/la-na-radio11apr11,1,764846.story
>
> From the Los Angeles Times
> COLUMN ONE
> A health message listeners can relate to
> In the serialized radio drama 'BodyLove,' characters wrestle with
> diabetes and high blood pressure along with traditional soap-opera
> problems. They get through to audiences in a way doctors can't.
> By Stephanie Simon
> Los Angeles Times Staff Writer
>
> ....
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