[ExI] Consequentialist world improvement

[Mike Dougherty]

On Sun, Oct 7, 2012 at 11:33 AM, spike <spike66 at att.net> wrote:
> Extreme tail risks drive design in aerospace, where you can’t access your
> stuff to repair or replace it and need three nines reliability.  But there
> is another important subtlety: extreme tail risks drive mass marketing.  The
> well-known marketing principle is: sex sells.  But a more insightful
> marketing principle adds the following corollaries: sex sells, but death
> sells better.

"Extreme tail risks" and "sex sells" in the same paragraph.  Wasn't
sure if you noticed that.  :)