[ExI] Put a cute baby picture in your wallet

Jeff Davis jrd1415 at gmail.com
Thu Jul 16 20:51:43 UTC 2009

"Unperson" posted this article to the cryonet:


Want to keep your wallet? Carry a baby picture

What would you do if you found a wallet on the street? ...

The answer, scientists have found, depends rather more on evolution
than morality.
Hundreds of wallets were planted on the streets of Edinburgh by
psychologists last year. Perhaps surprisingly, nearly half of the 240
wallets were posted back. But there was a twist.

Richard Wiseman, a psychologist, and his team inserted one of four
photographs behind a clear plastic window inside, showing either a
smiling baby, a cute puppy, a happy family or a contented elderly
couple. Some wallets had no image and some had charity papers inside.

When faced with the photograph of the baby, people were far more
likely to send the wallet back, the study found. In fact, only one in
ten were hard-hearted enough not to do so. With no picture to tug at
the emotions, just one in seven were sent back.

Best, Jeff Davis

 "Everything's hard till you know how to do it."
                      Ray Charles

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