[ExI] Put a cute baby picture in your wallet

[Florent Berthet]

It would be interesting to see whether or not people give more (e.g to
charity) in the case where they have just seen a picture of a baby. Maybe
fundraisers should flood their powerpoint presentations with baby
pictures...

- Florent Berthet

2009/7/16 Jeff Davis <jrd1415 at gmail.com>

> "Unperson" posted this article to the cryonet:
>
> http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece
>
> Want to keep your wallet? Carry a baby picture
>
> What would you do if you found a wallet on the street? ...
>
> The answer, scientists have found, depends rather more on evolution
> than morality.
> Hundreds of wallets were planted on the streets of Edinburgh by
> psychologists last year. Perhaps surprisingly, nearly half of the 240
> wallets were posted back. But there was a twist.
>
> Richard Wiseman, a psychologist, and his team inserted one of four
> photographs behind a clear plastic window inside, showing either a
> smiling baby, a cute puppy, a happy family or a contented elderly
> couple. Some wallets had no image and some had charity papers inside.
>
> When faced with the photograph of the baby, people were far more
> likely to send the wallet back, the study found. In fact, only one in
> ten were hard-hearted enough not to do so. With no picture to tug at
> the emotions, just one in seven were sent back.
>
> Best, Jeff Davis
>
>  "Everything's hard till you know how to do it."
>                      Ray Charles
> _______________________________________________
> extropy-chat mailing list
> extropy-chat at lists.extropy.org
> http://lists.extropy.org/mailman/listinfo.cgi/extropy-chat
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.extropy.org/pipermail/extropy-chat/attachments/20090717/20cdf3a0/attachment.html>