[ExI] Lessons from Tesla?

[Mike Dougherty]

On Sep 24, 2014 5:46 PM, "Dan" <danust2012 at gmail.com> wrote:
field. But I've seen many people doggedly go on until total failure. My
fear would be that the Tesla icon might fuel "stick-to-it-ness" to the
point of utter ruin.

I think of "Tesla icon" as a capital letter T slightly bent to resemble a
pick or a hammer - something reminiscent of industrial revolution but with
a modern comic book reboot treatment.  You know, to make a statement that
renewable electric cars can be cool.

They've done a better job branding Tesla than Tesla ever did. :)
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