[Paleopsych] "go away" signals

[Steve Hovland]

I'm reading a marketing book called
"Let Them Eat Cake" by Pam Danziger
and she talks about affluent consumers
desiring "memorable experiences"
rather than more stuff.  Certainly good
service would count as a memorable
experience these days :-)

The sense of good service is in part
the result of a good business process
faithfully executed.  Most companies
have a long way to go in business
process improvement.  

I spent a few weeks before Christmas at 
Genentech helping their training group
improve about 50 processes, and that
is just a small part of the whole.


Steve Hovland
www.stevehovland.net


-----Original Message-----
From:	Michael Christopher [SMTP:anonymous_animus at yahoo.com]
Sent:	Saturday, January 29, 2005 3:38 PM
To:	paleopsych at paleopsych.org
Subject:	[Paleopsych] "go away" signals


>>Businesses don't seem to care that
they are sending "go away" signals.
An opportunity for those who call
customers in person :-)<<

--Yes, good point. The market will right itself by
sinking those companies and promoting ones that value
the human element. Part of a larger trend, I believe.

Michael


=====
My blog:
http://shallowreflections.blogspot.com/

Link to my website, including art, flash poetry and fledgling CafePress store (t-shirts, bumperstickers etc): http://www.soulaquarium.net

We are stardust, we are golden, We are billion year old carbon, 
And we got to get ourselves back to the garden. - Joni Mitchell

"We don't fear the unknown. We fear how the unknown might cause us to re-evaluate the known." - Unknown


		
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