[ExI] Put a cute baby picture in your wallet

Florent Berthet florent.berthet at gmail.com
Fri Jul 17 07:47:06 UTC 2009

It would be interesting to see whether or not people give more (e.g to
charity) in the case where they have just seen a picture of a baby. Maybe
fundraisers should flood their powerpoint presentations with baby

- Florent Berthet

2009/7/16 Jeff Davis <jrd1415 at gmail.com>

> "Unperson" posted this article to the cryonet:
> http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece
> Want to keep your wallet? Carry a baby picture
> What would you do if you found a wallet on the street? ...
> The answer, scientists have found, depends rather more on evolution
> than morality.
> Hundreds of wallets were planted on the streets of Edinburgh by
> psychologists last year. Perhaps surprisingly, nearly half of the 240
> wallets were posted back. But there was a twist.
> Richard Wiseman, a psychologist, and his team inserted one of four
> photographs behind a clear plastic window inside, showing either a
> smiling baby, a cute puppy, a happy family or a contented elderly
> couple. Some wallets had no image and some had charity papers inside.
> When faced with the photograph of the baby, people were far more
> likely to send the wallet back, the study found. In fact, only one in
> ten were hard-hearted enough not to do so. With no picture to tug at
> the emotions, just one in seven were sent back.
> Best, Jeff Davis
>  "Everything's hard till you know how to do it."
>                      Ray Charles
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