[ExI] iPAD hype?

BillK pharos at gmail.com
Wed Apr 21 20:29:38 UTC 2010

On 4/21/10, Post Futurist wrote:
> The current issue of Newsweek says iPAD will revolutionize it all,
> including "reading" and "watching".
> What is it going to be? wall size HD? a holodeck? why the hype?
> it is good enough on the face of it; why the oversell? why do these
> things have to be made to sound like the Second Coming?

It's called marketing.

The iPad is an entertainment device. The ads are not aimed at techie
computer types. They are not the main market. Apple is aiming to sell
millions of iPads to people with spare cash who want to watch movies,
listen to music, read books (even!), check their Facebook page every
15 minutes, etc.

As one reviewer said, the acme of computer technology is now aimed at
a market segment that grunts and points.  ;)


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