[ExI] Google search personalization

BillK pharos at gmail.com
Fri Nov 29 17:02:23 UTC 2013


Did you realize that Google edits your search results?
It is called your 'Filter Bubble'. You get search results similar to
previous searches.

<https://en.wikipedia.org/wiki/Filter_bubble>
Quote:
A filter bubble is a result state in which a website algorithm
selectively guesses what information a user would like to see based on
information about the user (such as location, past click behaviour and
search history) and, as a result, users become separated from
information that disagrees with their viewpoints, effectively
isolating them in their own cultural or ideological bubbles.
------------

The situation has got worse since the book by Eli Pariser, The Filter
Bubble: What the Internet Is Hiding from You, Penguin Press (New York,
May 2011), as Google continually adds new features.

Google big data takes into account dozens of factors about you when
you do a search.
Your search history, your web browsing history, location, language,
time, device used, your social history, friends' likes, Google+ data,
etc. etc. (Google knows a LOT about you).

There are ways around this, of course, to enable you to get unbiased
search results.
You can tinker with the Google Search settings, or use Private
Browsing, but the best solution is to use DuckDuckGo.

<https://duckduckgo.com/about>


BillK



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